ZNBC, Trade Kings Sign Afcon Sponsorship Deal
ZNBC- and Trade Kings Group have signed a ONE point EIGHT million Kwacha sponsorship deal for the broadcast of the 2024 Africa Cup of Nations –AFCON.ZNBC Director General BERRY LWANDO says the partnership is mutually beneficial as Trade Kings products will be given prominence on advert slots during the broadcast of AFCON games.
LWANDO says it is gratifying that a sponsor has come on board barely 24:00 hours after announcing that the Public Service Broadcaster will be airing all the 52 -AFCON games on its TV and Radio Stations.Speaking during the signing ceremony at ZNBC today, LWANDO urged other companies to come on board as ZNBC still has more sponsorship slots.
At the same event, Trade Kings Group Public Relations and Corporate Affairs Manager BRIDGET KAMBOBE said her company is proud to partner with ZNBC because it has for a long time helped to popularise its products among Zambians.KAMBOBE said being a platinum sponsor for the beaming of football is a noble responsibility because the game is known to unify people in the Country.
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